Joshua G. Rozario

Husband | Father | Marketer | Advisor 

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Meet

Joshua Rozario

Write this section in third-person, meaning you should not use the words ‘I’ or ‘We’ or ‘Me’. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! It’s time to show off your achievements and prove why you are the right person to be writing this topic.

But just after you’ve talked yourself up, make sure you end on a friendly note. You don’t want to sound intimidating, you want to sound knowledgeable and friendly.

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Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.


You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.


Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

Get the copywriting hacks that will turn your pages and content from boring to "take my money!" riveting. And yes: you can do this even if you aren't a professional copywriting geek.

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As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.


A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

This can be a Media Kit download section

This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

These can be linked to the 4 initiatives

Feature Heading 1

Use this section to highlight the main features and/or main benefits of your product.

Second Feature Heading

This section is designed to give your visitor a quick overview of the highlights that set your product apart.

Another Feature Title

It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

4th Feature Heading

You can easily duplicate this layout to add more features or remove a row to highlight fewer features.

julie donovan - DESIGNER

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This can be a CTA to the Book Funnel page!

This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.

All this can be yours, right now, for free! It's time to take action now and transform how effective your website is for your business & your bottom line!