If you’ve ever struggled with finding a good brand name for your startup or project, you’re not alone. I’ve faced the same challenge and developed a simple hack to help you out. Hopefully, you’ll find it valuable.
#### Step-by-Step Framework
1. List All Relevant Words : Start by listing all the Action & Non Action Words associated with your business category.
2. Select the Most Relevant Word: Choose the word that best communicates your business in the simplest and most unique way.
3. Consider Altering the Spelling: Optionally, tweak the spelling to keep the essence of the word while making it distinctive.
4. Add a Modifier: Optionally, add words like Get, Go, The, Buy, Start, Your, Easy, My, etc., to create a unique and relevant domain name.
Let’s see how this framework works with real businesses.
Example 1: Laundry Business
1. List Relevant Words (preferably action words)
- Sort
- Wash
- Fold
- Iron
- Clean
2. Pick a Word
I choose ‘Fold’ because it uniquely and simply represents the laundry business. Words like ‘Wash’ or ‘Clean’ are too generic.
3. Alter the Spelling
Experiment with variations:
- Folld
- Foldd
- Folde
- Fohld
I choose ‘Folde’ for its simplicity and uniqueness.
4. Add a Modifier
Try different combinations:
- GetFolde
- GoFolde
- EasyFolde
- TheFolde
My top preferences are:
- The Folde
- Easy Folde (suggesting the service makes life easier)
Guess what? EasyFolde is available as a domain. Now, you can brand your laundry business as ‘Folde’ and use easyfolde.com.
Example 2: Dog-Related Business
This could be a dog walking, grooming, or food business.
1. List Relevant Words (preferably action words)
- Bark
- Leash
- Yelp
- Fetch
- Leap
- Bury
- Roll
- Wag
- Guard
2. Pick a Word
I choose ‘Fetch’ for its simplicity and relevance to a dog business.
3. Alter the Spelling
Experiment with variations:
- Fettch (though not my favorite)
4. Add a Modifier
Try different combinations:
- Go Fetch or Go Fettch
- The Fetch or The Fettch
- Your Fetch or Your Fettch
- Easy Fetch or Easy Fettch
Hopefully, these examples inspire you to think creatively and find unique yet simple names for your new business. By following this framework, you can create a memorable brand name that stands out in your industry.
Take Action: If you’re up for a challenge, go ahead, follow the 4 step framework and and put down a few interesting names in the comments below
